Search Engine Optimization (SEO) is the process of matching query intent (searches) across multiple digital marketing channels (web, blog, social) with the purpose of increasing organic (unpaid) online visibility and qualified traffic through search engines.
In other words: SEO is what gets your business DISCOVERED
Search optimization is what most people think of when they hear SEO. We analyze over a hundred technical elements of your website to make sure it is current with today's standards and best practices. Some of this work you see, but much of it is on the back-end of what search engines see.
Just because your business is local - doesn't mean it is discoverable. A person could search for the things you sell on their smartphone right outside your door - and still not find you. A marketing company specializing in local SEO knows how to get you discovered - locally.