“Content Is King”; We’ve All Heard The Expression – But Not All Content Worthy Of The Throne.
In answering a Tweet about content, Google’s John Muller had this to say recently…
We see many businesses busily writing blogs, social media posts, and adding pages to their websites but unable to prove many (if any) new business leads for their efforts.
Writing content for the sake-of-writing content is a waste of your time.
If this sounds like you, here are some simple things you can do to increase the value of your content….
- Be certain to do some keyword research before every post (blog, page, story, what have you) – even a quick study is better than none-at-all.
- Make sure to include variations of a keyword theme within the navigation, title, body, and image (properties, filename, alternate attribute).
- Short content isn’t likely to benefit your goals, be certain to write more than 300 words. Search “Google thin content” to see why.
- Make sure to link the blog/post back to a page on your website that is also contextual relevant.
- Use blog Tags like keywords and Categories, like the chapters in a book.
Once you have something written, look at your Google Analytics to see the day/time people are most active on your site – similarly, there is analytic data on social platforms. Publish when activity is highest to best your odds of having your most valued audience see your message.
These tips are not going to magically change your marketing outcomes, but with consistent adherence to these tips, and by building upon them, tomorrow’s results will certainly improve.
Get out there and Just Do It!