Iconography of a chess king - play on words for content is king

“Content Is King”; We’ve All Heard The Expression – But Not All Content Worthy Of The Throne.

In answering a Tweet about content, Google’s John Muller had this to say recently…

Screenshot of google

We see many businesses busily writing blogs, social media posts, and adding pages to their website but unable to prove many (if any) new business leads for their efforts.

Writing content for the sake-of-writing content is a waste of your time.

If this sounds like you, here are some simple things you can do to increase the value of your content….

Once you have something written, look at your Google Analytics to see the day/time people are most active on your site – similarly, there are analytic data on social platforms. Publish when activity is highest to best your odds of having your most valued audience see your message.

These tips are not going to magically change your marketing outcomes, but with consistent adherence to these tips, and by building upon them, tomorrow’s results will certainly improve.

Get out there and Just Do It!