Have you ever wondered how your business website or blog actually gets indexed on Google or Bing so it can display for a searcher? Come on, you know you’ve thought of it at least once…
In the first scenario (sitemap-crawl), if your website doesn’t have a sitemap, bots will default to step two. If your website does have a sitemap (congrats), pull it up and read it…right now, go ahead – do it. Do you see any pages on it that would not answer a lead or prospect’s question, or that do not generate leads or sales? If you have login, policy, conversion, or shipping pages – these will not drive sales for your business, and you need to optimize your sitemap, so it only contains the pages that either inform a visitor or create leads & sales. This is referred to as sitemap pruning. Everything else probably belongs on your site – but not on your sitemap.
The second scenario (site-crawl) is probably the worst option for search engines – and your business. Unless every page of your website is inter-linked from another page of your website, or through your navigation, you’re only going to get partially indexed, and therefore will not show up on search engines. Add to this, the same issue of having login, shipping, conversion, and policy pages on your site without being properly coded to prevent them from showing up on search engines; and you’re certain to be limiting your branding, market share, and revenue potential.
#sitemaps #sitemapoptimization #marketingshorts #2minutemarketing #2minuteseo