Find out how to improve your visibility on search engines for your business (brand) and the things you have to sell (service/products/art). In this workshop by acclaimed digital marketer Chris Sheehy, you'll get an in-depth look at the top factors that impact your online visibility, touching upon the most vital elements of online digital marketing. You'll explore how business citations boost local visibility, how to perform keyword research, image/video/podcast optimization, how to set up analytics tools to track your website performance and discover the top five website changes that can boost your online visibility. You'll also discover if Google AdWords is right for you.
This course is held at the RISD Westerly Education Center.