Paid Advertising - PPC Services
Paid advertising, often referred to as pay-per-click (PPC) advertising allows you to get in front of your target audience by bidding on the keywords most likely to convert searchers into leads (prospects). These paid listings are the ones at the top & bottom of the result page for your search query .
Some of the more popular PPC channels we work with include Google Ads (AdWords), Bing, Facebook, Instagram, Twitter, and LinkedIn.
Each PPC channel has it's own set of rules to consider, Google Ads for instance ties the text of the ad to the keyword you are targeting and the page of the website the ad links to (called a landing page). Getting this trifecta right is the difference between a successful campaign or a money trap. Being both a PPC and SEO firm, we can handle the tasks on all three points to make paid ads profitable.