Scripting unique and compelling page titles (META Title) and descriptive text (META Description) for the primary pages of a website get businesses recognized online and creates more lead generation/sales.
These are foundational elements of website SEO
- META Title is a primary indexing and ranking element for search engines
- META Description, while not a ranking element should convey to the reader that your website has the answer they are searching for
FACT: We see this wrong on nearly every site we inspect. META Title and Description needs to be unique for each page of your site. In the absence of a META Description, search engines will select a snippet of text from your website to fill in the blank - which might not work out well for you...