Is Local SEO different than national or global SEO?
You bet! There's a world of difference . . . .
Local SEO services focus on optimizing unique sets of data that help to improve the chance of a local business showing up for a local search.
Here are some stats that tell the story:
- #1 reason people conduct online “local” searches is to find the address for a ‘known’ local business (comScore, Neustar Localeze, 15 Miles – Local Search Study 2014)
- 98% of searchers choose a business that is on the first page of the results
- 97% of consumers search the internet when researching local products/services (BIA/Kelsey)
- 95% of smartphone/mobile users have looked for local business information (Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT, Apr 2011)
- 90% of consumers shift their research between mobile/tablet/PC for everyday activities (Source: Google)
- 88% of consumers said they trusted online reviews as much as personal recommendations (BrightLocal , Local Consumer Review Survey 2014)
- 88% of consumers research online reviews before they purchase local services (BrightLocal, Local Consumer Review Survey 2014)
- 77% of smartphone/mobile users contact a business after doing a local search (Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT, Apr 2011)
- 59% of smartphone/mobile users who searched for local information, visited a business they discovered on the same day (Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT, Apr 2011)
- 54% of Americans say local searches have replaced using the paper phone book (comScore)
- 36% of (responding) consumers say that a clear & smart website gives a local business more credibility (BrightLocal Local business websites survey, January 2014)
- 32% of consumers are more likely to contact a local business if they have a website (BrightLocal Local business websites survey, January 2014)
- 140 billion local searches (desktop/mobile/tablet) are expected to occur in 2014 (BIA/Kelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012)
- Google has made 890 changes to its search engine in the past 12 months (August 2013-2014)
- Google has reported that number to be 350-400 in 2009 and 500 in 2010.
- How many changes have you made to your website because of these?
Not all businesses need local search engine optimization services, but if your business relies on capturing work from within your town, county, state, or region - local SEO should be a big part of your marketing strategy. #localseo #rhodeisland