LINK BUILDING, AS WITH ALL SEO, SHOULD FOCUS ON HIGHER QUALITY THAN QUANTITY
One of the measures Google uses when considering a website for indexation and ranking is what is referred to as a PageRank (named after Google co-founder Larry Page). This metric evaluates the quality and number of backlinks for a given website. Consistency in building a solid backlink following over time compared to spikes of link building activity is also recorded.
A backlink helps to increase the online visibility of your business as well as influence the overall discovery of your business over your competition by online searchers.
Link building (also referred to as creating backlinks, linkbuilding, and backlinking) signals to search engines you are actively promoting your business. Applying consistent NAP (Name, Address, and Phone) to these citations (a citation is the mention of your business NAP online) also signal authoritative local signals and can give a big boost to your local search visibility. Link building also signals how influential and relevant your business is online compared to your competition and for target keywords.
Backlinks are not evergreening, they don't last forever, constant re-seeding with new links will keep your roots deep in your local marketplace.
Local discovery is dependent on consistent link building actions.
If PageRank itself were strong enough to influence ranking on search engines – the action of building consistent backlinks is a powerhouse. Especially for businesses marketing locally.