Keyword Research & Optimization
The genesis of internet marketing is targeting your content to the words people are searching for.
Too often, marketing is aimed at promoting the key-words a business wants to sell to, rather than marketing to how people are searching for what they are looking for.
Keyword research identifies the best words to use for marketing your business based on historical search volume of what people actually search for when looking for the things you have to sell. We also research the search queries that are currently driving traffic to your business.
Keywords are the genesis of all internet marketing actions.
Our exploration and reporting details the average monthly search volume for search terms (keywords) over a rolling twelve-month period for the keywords people are actually using . This data can be additionally segmented by town, county, state or country.
All marketing is dependent on this foundation element.