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Local SEO, Digital Marketing & Advertising Agency

Driving business website traffic through SEO (search engine optimization), keyword research, Schema structured data, and PPC advertising since 1997. Free SEO quotes.

Squarespace SEO - Trailing Slash Mastered

SEO is agnostic to web platforms - right? Well, not exactly…


It turns out that some website CMS platforms have idiosyncrasies that require unique workarounds.

For Squarespace users, duplicate content is often caused by adding a trailing slash like this “/” onto URLs. These URLs could be at the page level, programmed as a redirect (URL mapping), or anchored to hypertext words like this.

By default, Squarespace automatically adds trailing slashes to URLs, adding them only creates a new (and duplicate) URL. Short answer to mastering them, is not to end the URLs pointing to your internal pages with a slash.

Different themes may operate differently, so while auditing your pages for these is time consuming, in many cases the efforts clean up a Squarespace website nicely - and could result in a bump in online visibility via better search engine indexation as a bonus!

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