Did you know hashtags show up as results on search engines like Google and Bing?
Yup, search engines index them from all around the interweb - social media sites, websites, video & image sites, and in the properties of files like video, images, and documents.
Why should you care?
Well, typically, what happens on social media stays on social media. All of your awesome posts, selfies, and articles stay where you put them - without using a #hashtag. But adding hashtags bridges the captive audience on social media bringing your content to the masses via search engine visibility.
So… use them everywhere you can add a line of text, and you just might open your content up to a fresh new audience.