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Internet Marketing Is A Balancing Act For Many Rhode Island Businesses

By Chris Sheehy | Sidewalk Branding Company



I was reviewing these interesting Twitter stats from mirror.me today. . . . 

MEASURE
ME
MY NETWORK
Tweets/Day
1.33
5.09
@Mentions
40%
42.2%
RTs
10%
6.1%


Compared against my network, social media is definitely working!

That said - don't get wrapped up in all the hype though; here is my .02 for the stats - for what it's worth.  


Post as often as you need to keep the engagement engine cruising along - measure when your user activity falls off from your account; this is the trigger for you to post again.  Too many or too few postings create a difficult demand-burden to keep the machine running smoothly.  

Forget all the influence and game crap; focus on producing informative postings that your target audience will read - and come to the realization that 600 engaging followers it better than 6000 crash-test-dummies.  

Focus on the big picture...

In the end, multi-channel internet marketing is really quite a delicate balance between 

  • Readability
  • Creativity
  • Technical SEO
  • Phraseology
  • Timing

And when the marketing engine is chugging along nicely; you'll put less in the tank and travel farther down the road for it.





Go to Sidewalk Branding Co's Mirror.Me Reflection 

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