Do you remember the days when people gathered on sidewalks in front of their houses or would stop each other on the sidewalk in front of a local business on Main Street just to chat about what was going on?
Having grown up in a small Connecticut town – I sure do.
As a kid, I remember walking down the sidewalks in my neighborhood with my Grandfather and the frequent interruptions by neighbors & friends - from the corner store to the end of the block - calling out "Hey Johnny!" with a question. These call-outs were common no matter where we went in town. Everyone knew he would have a good answer for them.
And what I remember most about that sidewalk talk is how it was often about the simple things in life - where to go for a good lunch, who had the best porchetta for Sunday dinner (It's an Italian thing), what insurance agent or lawyer to use, or where to get your car fixed.
Our business name"Sidewalk Branding" comes from these memories - Gramps was the Google of my youth.
"Word-Of-Mouth-Marketing" was what businesses called it then - it was a precursor to search engine marketing. Now fast-forward just one generation and we find Google, Foursquare, SEO, Twitter, Pinterest, website design, #hashtags, and Facebook, not just jargon for forward thinking businesses, but everyday common words you most likely hear throughout the course of your day.
Times they are a changin' - what got businesses where they are today is not a guarantee it will get them where they want to be tomorrow. Today's businesses need more than a simple sidewalk-talk marketing strategy. Local businesses need to promote and market their businesses locally, so they are discovered by the right local people searching for their products and services.
Local SEO is what we do - and it's the only thing we do. And while we are proud to have earned the designation as the best SEO firm in Rhode Island, we work with clients throughout the US.
"Getting small businesses DISCOVERED since 1997 BG (before Google)" ~ Chris Sheehy
More About Me (Chris)
I am a SCORE volunteer, speaker to anyone who will listen, coffee drinker, writer, diner junkie, social networker, charity supporter, 4SQ fanatic, and lover of anything with a driver seat and a loud engine.
Recent Speaking Gigs
- AMA - American Marketing Association
- SBA - Small Business Administration
- RI Small Business Recovery Program
- East Bay Networking Group